We’re All Mad for this Alice in Wonderland 75th Anniversary Merchandise

Normally, in Wonderland, you celebrate someone’s unbirthday. But on July 28, 2026, Disney’s Alice in Wonderland turns 75, and we are honoring that milestone with a look at new merchandise collections from Disney Store and Cakeworthy.

From Spirit Jerseys for the whole family and a flannel fit for a white rabbit to plushes from Japan and Tulgey Wood residents-turned-garden-gnomes, there is something for all types of Alice fans. Let’s venture down the rabbit hole and explore the merchandise!

Alice in Wonderland 75th Anniversary Merchandise from the Disney Store

Available online from DisneyStore.com.

Apparel

Spirit Jersey has styles for adults ($99.99) and kids ($59.99) for this occasion. Both styles have screen-printed art and embroidered details. But the kids’ one has Dinah and the Doormouse, so it feels like theirs may be the superior design. Both are exclusive to the Disney Store.

The Alice in Wonderland 75th Anniversary Dress for Women ($129.99) would fit right in at a prim and proper tea party. The main body is made of muslin, accented with a layered skirt, gathered bodice, puffed sleeves, and a bow at the neckline. It uses an allover print pattern decorated with Alice, the Queen of Hearts, and all the necessities for a rousing game of croquet, Wonderland-style.

Toys

If you are a long-time reader, you are likely familiar with Disney’s push to make plushes from Disney Store Japan, China, and Europe available to US-based collectors. The Disney Urupocha-Chan plushes, including this Alice in Wonderland series, are the result of that effort. Hailing from Wonderland, you can now purchase Alice, Dinah, the Cheshire Cat, the White Rabbit, and an Oyster, sold individually for $16.99.

This Cheshire Cat Plush in a Blanket Pouch ($44.99) is part of the Disney Babies plush line. Whether you have him swaddled up in his blanket or cuddling with him aux naturale, this 10-inch-tall plush is happy to share his grin with you. Just don’t ask him for directions.

While they are likely intended for playtime, this Alice in Wonderland Figurine Set ($39.99) would look great decorating an unbirthday cake. The 6-piece set includes figurines of Alice, the Cheshire Cat, the Queen of Hearts, Tweedle Dee & Tweedle Dum, the Mad Hatter, and the White Rabbit.

Decor

Disney Store has everything you need to transform your garden into your own version of Tulgey Wood. The Caterpillar is depicted on three items: a planter ($34.99), a watering can ($19.99), and a garden gnome figure ($99.99). You can also add a garden gnome figure of the Shovel Bird ($99.99).

Cakeworthy’s Alice in Wonderland 75th Anniversary Merchandise Collection

Available online from Cakeworthy.com. Please note that these items tend to sell out quickly. If they are, in fact, sold out, you can add your email to the page to be notified when it is restocked.

Apparel

Cakeworthy’s new Alice in Wonderland merchandise collection includes several different layering options. Our personal favorite is the White Rabbit Flannel. And we think millennials will be especially drawn to the Denim Jacket. Of course, the Embroidered Crewneck is great for anyone who knows the song “Golden Afternoon” by heart.

There are two types of allover print T-shirts.

Additionally, the collection includes a black T-shirt with graphics on the front and back and a white T-Shirt dress.

Made from a cotton-and-modal blend, the Alice in Wonderland Lounge Shorts ($60) feature embroidered Bread and Butterflies on the front and Rocking Horseflies and Alice herself on the back. And elastic waistband adds extra comfort.

Accessories

This Alice in Wonderland Bow Hat ($35) combines the blue hue and bow from our titular heroine’s dress with several of Alice’s signature lines: “Curiouser and curiouser” and “If I had a world of my own, everything would be nonsense.”

This Cheshire Cat Sherpa Beanie ($40) not only sports the feline’s signature grin, but also his stripey tail and perky ears.

For all the latest Disney merchandise news and reviews, follow MiceChat’s new dedicated merchandise social accounts: MiceMerch, now on Instagram, Threads, and Facebook! Or, visit our merchandise page directly at MiceMerch.com! And be sure to join our MiceMerch Facebook Group for general merchandise, chat, and news!

More Disney Merchandise News

D23 2026 is almost upon us, and our merchandise guide is here to help you plan out your shopping for the event. Among the reveals so far, we’ve seen items from Lug, wearables featuring Duffy and friends, Walt’s office-inspired collection in collaboration with the Walt Disney Archives, and even more Alice in Wonderland 75th-anniversary merchandise. And be sure to keep checking back; we’ll continue to add more merchandise as it is announced!

D23 2026 Merchandise Preview: Walt Disney Company Store, Imagineering & More!

And hot on the heels of D23 is Halloween Time at Disney Parks. But the merchandise has already begun to materialize at Walt Disney World, Disneyland, and online at DisneyStore.com. Find the latest offerings in our Disney Halloween 2026 merchandise guide:

Disney Halloween Merchandise 2026 Rolls In: Villains, Nightmare Before Christmas, Mansion & More!

Let’s Hear from You!

Is Alice in Wonderland one of your favorite Disney films? Do you plan on purchasing any of this merchandise? March on over to the comments, and let us know!

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