D23: The Ultimate Disney Fan Event (formerly known as D23 Expo) offers attendees a celebration of the past, present, and future of Disney by way of panels, exhibits, experiences, and merchandise. And for collectors, such as myself (and likely yourself, too, if you are reading this article), the items are extra-special, many available exclusively during the event. Now, without further ado, let’s take a look at the D23 merchandise for 2026 we know about so far and how to buy it, even after the event ends!
Updated on July 21 with a “How to Buy” section, information on Disney Store, Disney Studio Store Hollywood, Books & Brews, and the Disney .YNSD brand debuting at D23 2026.
How to Buy Merchandise From D23 2026: The Ultimate Disney Fan Event
There are several ways fans can get their hands on these sought-after collectibles.
Virtual Queue at D23 2026
On each day of the event, at 6 am PST and 1 pm PST, badgeholders within a 90-mile radius of the Anaheim Convention Center can use the Disney D23 app and the Disneyland app to enter a virtual queue for many of the event’s stores. You can enter one queue at a time in a group of up to two people. Standby queues may open after all boarding groups have been called.
The stores that use virtual queue include:
- D23 Marketplace
- D23 Marketplace Pin Store
- The Walt Disney Company Store – only on August 14; August 14 & 16 use standby queues only
- The Walt Disney Company Pin Store
- Mickey’s of Glendale
- Mickey’s of Glendale Pin Store
- Disney .YNSD
- Disney Studio Store Hollywood
- The Disney Experiences Auction on Sunday, August 16
- Ravensburger
NOTE: The Disney Store and Books & Brews will not implement a virtual queue; instead, attendees can access these stores via a traditional standby queue.
Merchandise Available Online
Beginning on August 17 at 8 am PST, select items from the Disney Store and D23 Marketplace will be available online from Disney Store, while supplies last.
Disney Store
The Disney Store is not only a place to shop, but it also offers a life-size claw machine and meet-and-greets with Disney Artists (which you can register for through the Disney D23 app starting on July 24 at 12 pm PST).
Attendees shopping here will make purchases by scanning a QR code and ordering items to be delivered to their homes. Look forward to special-edition collections and products, including Disney x Formula 1, Blooms by Disney, a variety of exclusive Disney plushes, and a preview of a new collaboration with SkinnyDip London.
Disney Studio Store Hollywood
Disney Studio Store Hollywood is all about Disney’s flagship theater in Hollywood, the El Capitan Theatre. In addition to the location’s classic Hollywood-themed El Capitan Theatre Centennial Collection, there is also a pin store.
Books & Brews
Brought to you by Disney Publishing, this venue offers first-to-market copies of the latest Disney books, graphic novels, and guide books, plus tarot card sets, book nook kits, and more. Attendees can also sample a new Disneyland blend of coffee by Joffrey’s Coffee & Tea Co. at this location. And those who make purchases can enjoy various gifts-with-purchase, such tote bags and art prints, courtesy of Penguin Random House.
D23 Marketplace
The D23 Marketplace also houses the D23 Marketplace Pin Store and D23 Marketplace Photobooths and Medallions, which are exclusive to the event.
The Hunchback of Notre Dame 30th Anniversary
Characters from this cult hit animated film are featured on a Spirit Jersey, an ear headband, a trading pin, a mug, and even more items in this collection.
In addition to the D23 Marketplace and DisneyStore.com (on August 17), this collection will be sold at the following Disneyland Resort locations beginning on August 13:
- Emporium at Disneyland
- Off the Page at Disney California Adventure
- World of Disney in Downtown Disney
The Alice in Wonderland 75th Anniversary
Drawing inspiration from the Queen of Hearts’ beloved game of croquet, the apparel and accessories in this collection take on a pastel hue and sporty look.
In addition to the D23 Marketplace and DisneyStore.com (on August 17), this collection will be sold at the following Disneyland Resort locations beginning on August 13:
- Disney Clothiers at Disneyland
- Elias & Co. at Disney California Adventure
- The D-Lander Shop at Downtown Disney
The Walt Disney Company Store at D23 2026
Here’s what we know about the collections coming to the Walt Disney Company Store.
Walt’s Office | The Walt Disney Archives
Inspired by bits and baubles from Walt Disney’s office in Burbank, California, The Walt Disney Company Store partnered with The Walt Disney Archives to create this collection.
Apparel is decorated with quotes from Uncle Walt, his signature, and even his chili recipe.
Other items, like the leather bag, are modeled after Walt Disney’s briefcase.
Disney Epic Rivals
You can tell whoever designed this collection had a lot of fun with it. Disney Epic Rivals spotlights classic conflicting character combos on apparel and accessories from Spirit Jersey, RSVLTS, and Lug.
The Walt Disney Studio | Disney Castle
This collection celebrates that classic Disney icon, the castle. One of the cooler features of the water bottle (aside from being able to hold your water) is that it also functions as a stand for your phone.
D23 Boutique
The items from the D23 Boutique Collection are more understated than most and feature pieces from Nike and lululemon.
D23: The Ultimate Disney Fan Event | Official Event Merchandise
As you might expect from the title, this collection focuses more on D23 as an entity, featuring the D23 logo and Sorcerer Mickey on its pieces. Loungefly, Spirit Jersey, and RSVLTS contributed items to this collection.
Honda Center Exclusive Merchandise
The Honda Center, which hosts the biggest panels for D23 2026, also gets its own set of merchandise.
Here we see two styles of graphic tees.
This Loungefly ear headband has a removable bow.
And for you pin collectors, there are exclusive trading pins.
Disney .YNSD
The new Disney .YNSD lifestyle brand makes its debut at D23 2026 with two collections: The Debut Collection and Inspired by Haunted Mansion Parlor.
The Debut Collection
The Debut Collection includes apparel and accessories with an understated feel. It includes details like custom patches and even photochromatic graphics that only reveal themselves in sunlight.
Inspired by Haunted Mansion Parlor
This collection draws its influence from the themed watering hole found on the Disney Treasure and Disney Destiny cruise ships.
Mickey’s of Glendale at D23 2026
Disney revealed the following collections that will be sold at the Mickey’s of Glendale booth, which is named for the Walt Disney Imagineering Campus on-site store.
The Muppets Studio Signature Collection
The Muppets Studios Signature Collection includes apparel and accessories starring the famous Muppets, such as Kermit the Frog, Miss Piggy, Animal, Fozzie Bear, and others. In addition to their likeness, the included items also feature the characters’ signatures.
The customizable denim jacket can be paired with pins and patches that will be sold at D23.
There are plenty of apparel options as well.
As for accessories, attendees can look forward to a tote bag, mini tote bag-shaped bag charms, and jewelry.
The Duffy & Friends Collection
This collection is all about Duffy the Disney Bear and his cuddly friends: ShellieMay the bear, Gelatoni the cat, StellaLou the bunny, CookieAnn the dog, ‘Olu Mel the turtle, and LinaBell the fox. Despite the collection being based on what was initially a line of toys, what was revealed so far does not include playthings. Instead, Disney has revealed different apparel and accessories featuring these cult-hit characters, accented with warm pastel colors.
First up are pullover sweatshirts, one style each for Duffy and his friends. Details hidden on the garment include the character’s catchphrase, like Duffy’s “Where will you and Duffy journey next?” and other icons like LinaBell’s butterfly or Gelatoni’s painter’s palette. Matching baseball caps, like the Gelatoni style seen in the second photo, round out the look.
And the collection also includes Mini Big Face Tote Bags. We expect these to be especially popular.
Jewelry is also included in the Duffy & Friends Collection, like this Duffy-shaped necklace joined by a smaller sailboat one.
The Walt Disney Imagineering Color Block Collection
This collection offers apparel, accessories, and even pins inspired by Disney Imagineering. Some items feature Sorcerer Mickey, the division’s logo, or just the wording “Walt Disney Imagineering.”
The apparel created for this collection includes a hoodie, a long-sleeve polo shirt, a sweatshirt, and a pocket tee. Pictured with the model donning the pocket tee is the Sorcerer Mickey Big Face Canvas Bag, which is a returning item.
Speaking of bags, there are also mini canvas bags decorated with either a Sorcerer Mickey patch or embroidery with WDI’s logo. And is that a journal that I spy in that second image?
And nowadays, you can’t have a bag without a bag charm, such as this Sorcerer Mickey plush one.
Additionally, we also got a look at a necklace and a trading pin from this collection.
Find information about the ins & outs of this year’s D23: The Ultimate Disney Fan Event here:
D23 Expo 2026: Dates, Tickets, Prices & What to Know Before You Go
D23 Day at Disneyland 2026: Free Ear Hats, Princess Concert, Hatbox Ghost Popcorn Bucket & More
For all the latest Disney merchandise news and reviews, follow MiceChat’s new dedicated merchandise social accounts: MiceMerch, now on Instagram, Threads, and Facebook! Or, visit our merchandise page directly at MiceMerch.com! And be sure to join our MiceMerch Facebook Group for general merchandise, chat, and news!
More Disney Merchandise News
Let’s Hear from You!
Are you attending D23 2026? And is there a particular type of merchandise, or even a specific character, that you are especially hoping to see at the event? Let us know in the comments below!
Follow MiceChat on social: MiceChat Facebook Page, MiceChat Facebook Group, MiceChat Instagram, MiceChat Threads, MiceChat X, MiceChat YouTube
Discount Disney Tickets and Travel
🚨 DEAL ALERT: Snag the latest Disney travel deals from our partners at Get Away Today!
Check out the latest offers for Disneyland, Walt Disney World, Universal Studios, Knott’s Berry Farm, and Disney Cruise Line, including new low hotel rates, extra days and nights for free, special perks, and limited-time opportunities…
(MiceChat works with Get Away Today to provide you with the best theme park travel deals. When you purchase from our travel partner, you not only get great rates and service, you also help support MiceChat. We sincerely thank you for your support!)
Originally published on July 10, 2026.
Updated on July 13 with Mickey’s of Glendale’s The Muppets Studios Signature Collection.
Updated on July 16, 2026, with the first merchandise collections at the D23 Marketplace.