D23: The Ultimate Disney Fan Event (formerly known as D23 Expo) offers attendees a celebration of the past, present, and future of Disney by way of panels, exhibits, experiences, and merchandise. And for collectors, such as myself (and likely yourself, too, if you are reading this article), the items are extra-special, many available exclusively during the event. Now, without further ado, let’s take a look at the D23 merchandise for 2026 we know about so far and how to buy it, even after the event ends!
Updated on August 6 with even more merchandise that will be sold at the D23 Marketplace.
Scroll down to the D23 Marketplace section to see the new merchandise in all its glory.
How to Buy Merchandise From D23 2026: The Ultimate Disney Fan Event
There are several ways fans can get their hands on these sought-after collectibles.
Virtual Queue at D23 2026
On each day of the event, at 6 am PST and 1 pm PST, badgeholders within a 90-mile radius of the Anaheim Convention Center can use the Disney D23 app and the Disneyland app to enter a virtual queue for many of the event’s stores. You can enter one queue at a time in a group of up to two people. Standby queues may open after all boarding groups have been called.
Here are the stores that use Virtual Queue. Most locations are only available at 6 am.
Shopping venues with Virtual Queue at 6 am:
- D23 Marketplace
- D23 Marketplace Pin Store
- The Walt Disney Company Store – only on August 14; August 15 & 16 use standby queues only
- The Walt Disney Company Pin Store
- Mickey’s of Glendale
- Mickey’s of Glendale Pin Store
- Disney YNSD
- Disney Studio Store Hollywood
- The Disney Experiences Auction on Sunday, August 16
- Ravensburger Store
Shopping venues with Virtual Queue at 1 pm:
- Ravensburger Store
NOTE: The Disney Store and Books & Brews will not implement a virtual queue; instead, attendees can access these stores via a traditional standby queue.
Merchandise Available Online
Beginning on August 17 at 8 am PST, select items from the Disney Store and D23 Marketplace will be available online from Disney Store, while supplies last.
Disney | Bobby Kim Collab to Debut at D23 Panel
Disney is launching a new fashion collaboration, Disney | Bobby Kim, and they are offering the debut item in a rather unique way. The Sorcerer’s Apprentice Mickey Mouse T-Shirt will first be sold at the “Disney Style Around the World” panel, taking place at D23 on August 15, 2026, then later be available online for one day only on DisneyStore.com on August 17 at 8 am PST.
Subsequent pieces in the Disney | Bobby Kim Collection will be available on DisneyStore.com from August 20 at 9 pm PST through August 23, while supplies last.
Disney Store
The Disney Store is not only a place to shop, but it also offers a life-size claw machine and meet-and-greets with Disney Artists (which you can register for through the Disney D23 app starting on July 24 at 12 pm PST).
Attendees shopping here will make purchases by scanning a QR code and ordering items to be delivered to their homes. Look forward to special-edition collections and products, including Disney x Formula 1, Blooms by Disney, a variety of exclusive Disney plushes, and a preview of a new collaboration with SkinnyDip London.
Disney Studio Store Hollywood
Disney Studio Store Hollywood is all about Disney’s flagship theater in Hollywood, the El Capitan Theatre. In addition to the location’s classic Hollywood-themed El Capitan Theatre Centennial Collection, there is also a pin store.
Books & Brews
Brought to you by Disney Publishing, this venue offers first-to-market copies of the latest Disney books, graphic novels, and guide books, plus tarot card sets, book nook kits, and more. Attendees can also sample a new Disneyland blend of coffee by Joffrey’s Coffee & Tea Co. at this location. And those who make purchases can enjoy various gifts-with-purchase, such as tote bags and art prints, courtesy of Penguin Random House.
D23 Marketplace
The D23 Marketplace also houses the D23 Marketplace Pin Store and D23 Marketplace Photobooths and Medallions, which are exclusive to the event. Many of the collections sold here will also have select items available at Disneyland for D23 Day and then on DisneyStore.com.
More Merchandise Highlights from the 2026 D23 Marketplace
The Fuzzball Interactive Plush from Captain EO is a blast from the past that is guaranteed to fly off the shelves.
The rambunctious pirate Redd is the latest to be revealed as one of D23’s limited-edition dolls.
And aspiring Imagineers (or Dole Whip enthusiasts) will be excited to see this José Animatronic Figure, inspired by Walt Disney’s Enchanted Tiki Room.
Disney Iconics Plushes
We love a good Disney plush, and these new Disney Iconics look to be pure cuddly, comfort food. They are small enough to easily take with you on Disney Park visits or just to tote around to infuse some Disney magic in your daily routine. We expect the trash can one to be especially popular.
Disney Doorables
Disney Doorables are another line of palm-sized collectibles that pay homage to the Parks. And for D23 2026, fans can look forward to several new sets. The Disney Parks Collection Peek Figure Set, seen below, includes eight exclusive characters from attractions spanning the Disneyland and Walt Disney World Resorts. Additionally, there is also Disney Parks Mini Moments that features characters from Jungle Cruise, “it’s a small world,” or the Haunted Mansion, and the Disney Parks Vehicles Series 2, which includes one character and one ride vehicle from Toy Story Mania, Star Tours, and The Adventures of Winnie the Pooh.
Small Kingdoms
The next collection is this little lineup, Small Kingdoms, which shrinks down Disney Parks landmarks into desktop-sized, light-up figures. Included are locations such as the Disneyland Railroad Station, the Disneyland Fire Department, Sleeping Beauty Castle, and Cinderella’s Castle.
Celebration of Pixar
Pixar is celebrating its 40th anniversary with this special merchandise collection. The mug and mini jumbo pin feature characters from Pixar Shorts and the wording “Pixar – 40 Years.”
Few things say “Pixar!” like the Pixar Ball and Lamp, and now you can own replicas of each, sold separately. These pieces are debut items from the new Disney Story Collection and feature now-familiar sounds and movements.
Other merchandise from this collection includes a WALL-E and EVE Ear Headband and a plush set with Sulley and Mike Wazowski.
Star Wars Must-Haves
For those who long to be in a galaxy far, far away, D23 offers the R7-D23 Droid Factory Figure (complete with its own Sorcerer hat), a remote-controlled Polar Mouse Droid with authentic lights and sounds, and a Legacy Lightsaber Box Set. The Lightsaber Set is limited to 1500 pieces and includes the lightsaber hilts of Mace Windu, Agen Kolar, Kit Fisto, and Saesee Tiin.
Marvel Must-Haves
Any Avengers Campus fans? You’ll want to make a beeline (spider-line?) for these Spider-Bot figurines. The smaller blue one is modeled specifically after the Spider-Bots in the WEB SLINGERS attraction at Avengers Campus.
And for those looking for more television and movie replicas, there is also a Daredevil Mask and a Thor Stormbreaker Axe Relic. The former will have a yellow variant that will be sold exclusively at D23, not on DisneyStore.com.
The Muppet Show 50th Anniversary
The Muppet Show 50th Anniversary Collection offers colorful apparel such as the Muppets Plush Cardigan, T-Shirt for Adults, and Muppet Show Satin Jacket.
In addition to the apparel is the is Mini Jumbo Pin.
101 Dalmatians 65th Anniversary
The Roger and Anita Limited-Edition Doll Set from the 101 Dalmatians 65th Anniversary Collection not only includes the lovey-dovey human couple but their lovestruck dogs, Pongo and Perdita, too.
And if you are looking for even more spots, the collection also includes an Ear Headband and a mug.
Beauty and the Beast 35th Anniversary
We don’t know much about what is included in the Beauty and the Beast 35th Anniversary Collection other than this richly-detailed zip hoodie for women.
Dumbo 85th Anniversary
The Dumbo 85th Anniversary collection is another one with just a tease of what it contains. We do know it features this lovable, huggable Dumbo and Timothy Mouse Plush.
The Fox and the Hound 45th Anniversary
The Fox and the Hound 45th Anniversary Collection will include items that incorporate the film’s woodsy setting and theme of friendship, such as this mug.
Atlantis: The Lost Empire 25th Anniversary
The merchandise in this collection blends Atlantis: The Lost Empire’s unique visual aesthetic with memorable scenes and items from the film. The collection includes an Ear Headband with ears inspired by Milo’s journal and a bow that features Altantean writing and Kida’s crystal.
The Milo Thatch and Princess Kida Limited-Edition Doll Set is taken right from the movie’s final scene.
The Princess Diaries 25th Anniversary
The titular princess herself is captured in the Mia Thermopolis Limited-Edition Doll, complete with her kitty Fat Louie.
You can wear a tiara of your own with this collection’s Princess Diaries Ear Headband. The ears use the same embroidered detail as Mia’s dress.
There are everyday-use items as well, including a movie replica of Mia’s diary, a Grove High School Backpack, a Grove High School Cardigan, and Genovia Pullover Sweatshirt for Women.
The Hunchback of Notre Dame 30th Anniversary
Characters from this cult-hit animated film are featured on a Spirit Jersey, an ear headband, a trading pin, a mug, and more items in this collection.
Dooney & Bourke contributed a tote and wallet for this collection.
But we think one of the biggest draws will be this Esmeralda limited-edition doll.
In addition to the D23 Marketplace and DisneyStore.com (on August 17), this collection will be sold at the following Disneyland Resort locations beginning on August 13:
- Emporium at Disneyland
- Off the Page at Disney California Adventure
- World of Disney in Downtown Disney
The Alice in Wonderland 75th Anniversary
Drawing inspiration from the Queen of Hearts’ beloved game of croquet, the apparel and accessories (plus a mug) in this collection take on a pastel hue and sporty look.
Meanwhile, in Wonderland’s toy department, there’s a new series of Wishables Shimmer Mystery Plushes, a Cheshire Cat Sound and Motion Interactive Figure, and an Alice Artisanal Plush Doll.
In addition to the D23 Marketplace and DisneyStore.com (on August 17), this collection will be sold at the following Disneyland Resort locations beginning on August 13:
- Disney Clothiers at Disneyland
- Elias & Co. at Disney California Adventure
- The D-Lander Shop at Downtown Disney
The Walt Disney Company Store at D23 2026
Here’s what we know about the collections coming to the Walt Disney Company Store.
A New Collection from HARVEYS
For fans of upcycled fashion and Disney Parks history, HARVEYS has created a collection of bags from seatbelts originally used on the Soarin’ Over California attraction.
Walt’s Office | The Walt Disney Archives
Inspired by bits and baubles from Walt Disney’s office in Burbank, California, The Walt Disney Company Store partnered with The Walt Disney Archives to create this collection.
Apparel is decorated with quotes from Uncle Walt, his signature, and even his chili recipe.
Other items, like the leather bag, are modeled after Walt Disney’s briefcase.
Disney Epic Rivals
You can tell whoever designed this collection had a lot of fun with it. Disney Epic Rivals spotlights classic conflicting character combos on apparel and accessories from Spirit Jersey, RSVLTS, and Lug.
The Walt Disney Studio | Disney Castle
This collection celebrates that classic Disney icon, the castle. One of the cooler features of the water bottle (aside from being able to hold your water) is that it also functions as a stand for your phone.
D23 Boutique
The items from the D23 Boutique Collection are more understated than most and feature pieces from Nike and lululemon.
D23: The Ultimate Disney Fan Event | Official Event Merchandise
As you might expect from the title, this collection focuses more on D23 as an entity, featuring the D23 logo and Sorcerer Mickey on its pieces. Loungefly, Spirit Jersey, and RSVLTS contributed items to this collection.
Honda Center Exclusive Merchandise
The Honda Center, which hosts the biggest panels for D23 2026, also gets its own set of merchandise.
Here we see two styles of graphic tees.
This Loungefly ear headband has a removable bow.
And for you pin collectors, there are exclusive trading pins.
Disney .YNSD
The new Disney .YNSD lifestyle brand makes its debut at D23 2026 with two collections: “The Debut Collection” and “Inspired by Haunted Mansion Parlor.”
The Debut Collection
The Debut Collection includes apparel and accessories with an understated feel. It includes details like custom patches and even photochromatic graphics that only reveal themselves in sunlight.
Inspired by Haunted Mansion Parlor
This collection draws its influence from the themed watering hole found on the Disney Treasure and Disney Destiny cruise ships.
Mickey’s of Glendale at D23 2026
Disney revealed the following collections that will be sold at the Mickey’s of Glendale booth, which is named for the Walt Disney Imagineering Campus on-site store.
Imagineer That! Collection
This collection is inspired by the YouTube and Disney+ Imagineering series starring the robot Tom Morrow 2.0. Building on the sense of innovation and exploration from the show, the items included have a somewhat futuristic look.
What we think fans will be most drawn to is the Build-a-Bag by Lug, where they can choose among different straps and coin purses to personalize their purse.
Other items include a button-up shirt, several T-shirts, an athletic shirt, a baseball cap, a water bottle, and more.
The Muppets Studio Signature Collection
The Muppets Studios Signature Collection includes apparel and accessories starring the famous Muppets, such as Kermit the Frog, Miss Piggy, Animal, Fozzie Bear, and others. In addition to their likeness, the included items also feature the characters’ signatures.
The customizable denim jacket can be paired with pins and patches that will be sold at D23.
There are plenty of apparel options as well.
As for accessories, attendees can look forward to a tote bag, mini tote bag-shaped bag charms, and jewelry.
The Duffy & Friends Collection
This collection is all about Duffy the Disney Bear and his cuddly friends: ShellieMay the bear, Gelatoni the cat, StellaLou the bunny, CookieAnn the dog, ‘Olu Mel the turtle, and LinaBell the fox. Despite the collection being based on what was initially a line of toys, what was revealed so far does not include playthings. Instead, Disney has revealed different apparel and accessories featuring these cult-hit characters, accented with warm pastel colors.
First up are pullover sweatshirts, one style each for Duffy and his friends. Details hidden on the garment include the character’s catchphrase, like Duffy’s “Where will you and Duffy journey next?” and other icons like LinaBell’s butterfly or Gelatoni’s painter’s palette. Matching baseball caps, like the Gelatoni style seen in the second photo, round out the look.
And the collection also includes Mini Big Face Tote Bags. We expect these to be especially popular.
Jewelry is also included in the Duffy & Friends Collection, like this Duffy-shaped necklace joined by a smaller sailboat one.
The Walt Disney Imagineering Color Block Collection
This collection offers apparel, accessories, and even pins inspired by Disney Imagineering. Some items feature Sorcerer Mickey, the division’s logo, or just the wording “Walt Disney Imagineering.”
The apparel created for this collection includes a hoodie, a long-sleeve polo shirt, a sweatshirt, and a pocket tee. Pictured with the model donning the pocket tee is the Sorcerer Mickey Big Face Canvas Bag, which is a returning item.
Speaking of bags, there are also mini canvas bags decorated with either a Sorcerer Mickey patch or embroidery with WDI’s logo. And is that a journal that I spy in that second image?
And nowadays, you can’t have a bag without a bag charm, such as this Sorcerer Mickey plush one.
Additionally, we also got a look at a necklace and a trading pin from this collection.
Find information about the ins & outs of this year’s D23: The Ultimate Disney Fan Event here:
D23 Expo 2026: Dates, Tickets, Prices & What to Know Before You Go
D23 Day at Disneyland 2026: Free Ear Hats, Princess Concert, Hatbox Ghost Popcorn Bucket & More
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More Disney Merchandise News
Let’s Hear from You!
Are you attending D23 2026? And is there a particular type of merchandise, or even a specific character, that you are especially hoping to see at the event? Let us know in the comments below!
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Originally published on July 10, 2026.
Updated on July 13 with Mickey’s of Glendale’s The Muppets Studios Signature Collection.
Updated on July 16, 2026, with the first merchandise collections at the D23 Marketplace.
Updated on July 21 with a “How to Buy” section, information on Disney Store, Disney Studio Store Hollywood, Books & Brews, and the Disney Imagineering-designed YNSD collection debuting at D23 2026.
Updated on July 27 with the Imagineer That! Collection, coming to Mickey’s of Glendale.
Updated on August 4 with the Disney | Bobby Kim T-Shirt as well as additional collections that will be sold at the D23 Marketplace.
Updated on August 6 with even more merchandise that will be sold at the D23 Marketplace.