Sure, there are panels, presentations, and pavilions, but let’s face it: Many of us attend D23 events to shop for Disney exclusives. This year, the shopping opportunities at D23: The Ultimate Disney Fan Event are bigger and (hopefully) better than ever, with new locations and, of course, can-not-miss exclusive merchandise.
So, let’s get ready for all the “shopportunites” we can take advantage of next month!

Where to Shop
World of Disney: The Product Experience (North Level 200 of the Anaheim Convention Center) – New and limited-edition merchandise from D23 Marketplace, Disney Publishing, and Disney Store with products from Disney, Pixar, Marvel, and Star Wars.

D23 Marketplace (within World of Disney: The Product Experience) – Products from DisneyStore.com and Disney Parks, including Disney Limited Edition Dolls, the brand-new vinyl series Disney Lacers, and all-new limited-edition pins including a special collection that nods to the 25th Anniversary of Disney Pin Trading.
Disney Publishing (within World of Disney: The Product Experience) – Books, comics, magazines, digital interactive storytelling products, audiobooks, first-to-market books, including must-reads from Bob Weis, former President of Walt Disney Imagineering; Pete Docter, Pixar Animation Studios’ Chief Creative Officer; Martha Blanding, incoming Disney Legend; Ashley Eckstein, voice of Ahsoka Tano in the animated television series Star Wars: The Clone Wars, and more. These celebrated authors will also sign copies of their new books at Talent Central and Live at World of Disney: The Product Experience.
The Walt Disney Company Store (Two locations in Hall D) – New merchandise from The Walt Disney Studios, the Walt Disney Archives, and The Walt Disney Company (including a collaboration with Loungefly featuring a Studio Patches Canvas Backpack and crossbody bag highlighting the Team Disney building with a Disney Legends Award detachable coin purse), The Walt Disney Archives assortment will include a Studio Baseball League Jersey, and The Walt Disney Company collection includes a denim jacket, collegiate ivory tee, and 16″computer sleeve.


This location will also feature collectible figurines depicting iconic locations across The Walt Disney Studios Lot, including the Partners Statue, Pluto’s Corner Sign, the Water Tower, and the Sharing the Magic Statue.
The Walt Disney Company Store will also be home to the official merchandise for D23: The Ultimate Disney Fan Event. This location will be cashless.
The Walt Disney Company Pin Store (Hall B) – Limited-edition pins with a new assortment released daily on Friday, Saturday, and Sunday. This location will be cashless.

Mickey’s of Glendale, the Walt Disney Imagineering store (Two locations in Hall C) – Collections featuring the work of Disney Imagineers inspired by Disney characters, theme park attractions, and more.

Mickey’s of Glendale Pin Store – A new assortment of limited-edition pins will be released daily on Friday, Saturday, and Sunday. The Mickey’s of Glendale Pin Store will be cashless and require guests to download the Disneyland app to their smartphone to make a purchase.
Disney Studio Store Hollywood (Hall B) – Newly released limited-edition pins, framed pin sets, and official Disney Studio Store Hollywood branded apparel. New limited-edition pins will be released on Friday and Saturday. The Disney Studio Store Hollywood will be cashless.

D23: The Ultimate Disney Fan Event will also have fan-favorite brands and shopping opportunities throughout the show floor, including the following (Click HERE for more information):
- A Disney Villains collection and a limited-edition lab-grown diamond pendant from Pandora
- Event-branded charms from RockLove Jewelry

- Pieces featuring Disney Princess and Villain characters from Enchanted Disney Fine Jewelry

- Disney, Marvel, and Star Wars-inspired watches from Citizen Watch
- The limited-edition Infinity Gem Collection from East Continental Gems
- New Stitch collection from Kidrobot
- New Disney Doorables collection from Just Play
- Keepsake Ornament from Hallmark

- New and D23-exclusive merchandise from Loungefly
View this post on Instagram
View this post on Instagram
- Also at the Loungefly booth is a D23-exclusive Funko Pop! Bob Gurr vinyl figure
View this post on Instagram
- Limited-edition D23 Collection Disney Lorcana TCG set at Ravensburger’s booth on the show floor

Brands including Cakeworthy, RSVLTS, Rock ‘Em Socks, BoxLunch, and Her Universe will also sell new, event-exclusive, and first-to-purchase apparel.



DisneyStore.com – Special-edition products, collections, and select items from D23: The Ultimate Disney Fan Event will be available starting Monday, August 12 at 8 a.m. PT at DisneyStore.com/D23Event2024 (while supplies last).
How to Shop
Merchandise mobile checkout and virtual queue will be available at select shopping locations. Both services will be available through a direct link from the Disney D23 app to the Disneyland app. NOTE: Many locations are cashless and will only accept a credit or debit card.

Fans can explore the show floor while waiting to shop by signing up for a “boarding group” virtual queue on the Disneyland app through the Disney D23 app and receive a notification when it’s their turn to shop. Joining the virtual queue does not grant immediate access to any experience, and there may still be a queue and waiting period at the location. The virtual queue is limited in capacity and subject to availability.
Guests can access the D23 Marketplace, The Walt Disney Company Store, The Walt Disney Company Pin Store, Mickey’s of Glendale (Friday only), Mickey’s of Glendale Pin Store, and Disney Studio Store Hollywood (Friday and Saturday only) only via virtual queue.
Virtual queue will be required to shop at these locations starting when the event opens at 9 a.m. PT each day. No stand-by queues will be available in the mornings, but stand-by opportunities may be available later in the afternoon each day if all virtual queue boarding groups have been recalled. The number of items per purchase will be limited. Traditional queuing is available at locations not utilizing virtual queues.

Save time by paying through the Disneyland app at select locations (mobile checkout is available in addition to traditional checkout services):
- Scan each item’s barcode to add it to a shopping bag
- Pay for items by selecting “Purchase.”
- Once a purchase is complete, show the QR code confirmation to a Cast Member at the merchandise mobile checkout station to scan before exiting the store.
- A digital receipt will be sent to the email address linked to the Disneyland app, and all eligible discounts will be automatically applied.
be sure to download the Disney D23 app for iOS and Android devices, and download the Disneyland app for iOS and Android devices before attending the event to make sure you’re ready to shop!
We will update this article with photos of merchandise and additional information as it becomes available. Bookmark for future updates.
For more information about D23: The Ultimate Disney Fan Event, check out our complete guide here:
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Let’s Hear From You!
Are you ready to shop til you drop at D23: The Ultimate Disney Fan Event? Which items are on your “must-buy” list? Let us know in the comments!









