World Princess Week has officially begun, and you are cordially invited to preview a festive showcase of merchandise fit for Disney Princesses of all ages. The best part? You can acquire these enchanting items online, no theme park ticket required. Get those glass slippers ready because your carriage to all the fun has arrived!
Updated on August 26, 2025, with even more Disney Princess merchandise.
Disney Princess Merchandise from Disney Store
The Disney Store has a plethora of Disney Princess products available for purchase!
Apparel & Accessories
Cakeworthy is coming in clutch with three new pieces of women’s apparel exclusive to the Disney Store. The pullover sweatshirt pairs Cinderella with Rapunzel for an absolutely adorable playdate. Meanwhile, the quilted jacket features an all-over print full of Disney Princesses and their animal companions of all shapes and sizes. And finally, there’s a dress that is perfect for imbuing some Disney magic into your everyday wear.
And you can round out the look by pairing it with this Cinderella Pumpkin Coach Bag ($58).
Can you believe Pocahontas debuted in theaters 30 years ago? This limited-release MagicBand+ ($54.99) celebrates that legacy with art of Pocahontas on both sides of the band and John Smith’s compass on the puck.
Kitchenware
Themed to either Ariel, Aurora, Belle, or Tiana, these coffee mugs ($16.99 each) are decorated with simple yet classy details on the front, back, and inner lip. And to add to the magic, these mugs are microwave and dishwasher-safe!
Toys
Disney’s collaborations with Squishmallows have become more and more prevalent (they even contributed to this year’s Halloween merchandise), and this set of six Disney Princess-themed 5-inch Squishmallow plushes ($59.99) is exclusively sold from the Disney Store. It includes Rapunzel, Pascal, Pocahontas, Meeko, Mulan, and Mushu.
This Once Upon a Story 24-day countdown calendar ($49.99) is bound to be a hot item for the holiday season (although it is available for purchase now). It contains 24 micro figures of Disney Princesses, their friends, and holiday props, all hidden away in a snowy castle box that can also double as a backdrop.
In case you missed their debut earlier this year, Disney Mini Mix-It plushes are squishy friends with interchangeable costume hats that can be toted around on your bags thanks to a velcro flap on their backs. And fittingly for August’s Princess-themed festivities, this month’s release is the regal sidekicks Pua and Pascal ($19.99 each). Pua is wearing a lei, while Pascal has his head stuck in a lantern.
Disney Princess Pretend Play & Books
Jakks Pacific’s new Disney Princess Majestic Dresses ($31.99 each) add even more character to Disney Princess-hopefuls’ pretend play sessions. Available in Ariel, Cinderella, and Rapunzel styles, these dress-up dresses are “plussed” with plush versions of the respective princesses’ sidekicks (Flounder, Gus, or Pascal) that can be removed and reattached to the costume with a magnet. Other highlights include velour textures, holofoil details, and jeweled accents. These items are available for purchase from Target.
DK’s “The Disney Princess Enchanted Character Guide” ($24.99) details all 13 official Disney Princesses, all the way up to the most recent additions, Moana and Raya. Within its 208 pages, readers will find fun facts, data files, and tons and tons of lovely illustrations of our leading ladies. This book is available now from Amazon, Barnes & Noble, Books-a-Million, Bookshop.org, Hudson Booksellers, Powell’s, Target, and Walmart.
The Ultimate Princess Boxed Set of Little Golden Books ($59.88) contains twelve picture books retelling a classic tale starring a beloved Disney Princess. The titles included are:
- Walt Disney’s Snow White and the Seven Dwarves
- Cinderella
- Sleeping Beauty
- The Little Mermaid
- Beauty and the Beast
- Aladdin
- Mulan
- The Princess and the Frog
- Tangled
- Brave
- Frozen
- Moana
This boxed set is available now on Amazon.
Pamper Yourself, Princess-Style
You can bathe like royalty with Basin‘s Disney Princess Bath Bomb Collection ($40). It contains four scented soaks themed to Jasmine (desert citrus scent with lime, lemon, and mint), Ariel (sweet coconut scent with fresh coconut and sweet cream), Moana (island paradise scent with raspberry, peach, and coconut), and Belle (enchanted rose scent with rose, apricot, and nectarine blossom).
After a nice hot bath, you can snuggle up in one of Barefoot Dreams‘ CozyChic blankets in a Tiana or Rapunzel design ($178 each). Each super-soft blanket measures 45 inches wide by 60 inches long.
Little Words Project launched a new Disney Princess collection of bracelets ($30 each). These charming accessories are not only available online from their own website but also in select stores at the Disneyland and Walt Disney World Resorts.
And if you are in the market for a new bag, Loungefly just released a trio of crossbody bags ($80) inspired by Snow White, Moana, and Cinderella. Depending on the chosen princess, the handle and front flap charm (not to mention the embroidered details and print used for the lining) will match their theme. For example, Cinderella’s handle is shaped like a tiara, and her front flap charm is molded to resemble her glass slipper. No matter which princess you select, the exterior faux leather fabric is enhanced with a shimmering finish.
Disney Princess Collection by Unique Vintage
Unique Vintage offers vintage-inspired, size-inclusive styles for any would-be royal with their Disney Princess Collection. The designs mainly pay homage to old-school characters like Snow White and Aurora, but more contemporary ones, such as Tiana and Ariel, are also included. You’ll even find some elegantly evil villainesses add to the mix!
The Disney Princess Collection includes 43 pieces, ranging from dresses to tops to swimwear and beyond. Here are our top picks:
Green Princess Tiana All Over Print Swing Dress ($118)
Covered with blooming bayou flora and, of course, Princess Tiana herself, the dress is accented with a foldover collar and faux pearls lining the edges of the pockets (yes, it has pockets – and actually, so do all of the dresses highlighted here) and skirt.
Available in standard and plus sizing (standard size pictured below).
Sleeping Beauty Print Swing Dress ($128)
There are details everywhere you look on this dress, from the Aurora/Maleficent face-off-style art along the skirt to the all-over print tells the princess’s harrowing tale through the different included icons.
Available in standard and plus sizing (standard size pictured below).
Ombre Skirted One Piece Ariel Swimsuit ($110)
I can’t think of a more fitting piece of princess apparel than this Ariel-themed swimsuit. And this one stands apart from others that attempt a similar tribute with its intricate shell-shaped molded cups and flattering attached skirt with a print mimicking mermaid tail scales.
Available in standard and plus sizing (plus size pictured below).
Purple and Black Ursula Burnout Velvet Marceline Swing Dress ($158)
On a similar note, we have this dress inspired by Ariel’s nemesis, the sea witch Ursula. The dress not only borrows from the villainess’s color scheme, but the skirt is covered with black velvet silhouettes of Ursula herself.
Available in standard and plus sizing (plus size pictured below).
Grey Princess and Villain All Over Print Fit & Flare Dress ($68)
Can’t decide whether you want to rep the good guys or the bad guys? With this dress, you don’t choose – the print includes both of them! The high waist and butterfly sleeves make the dress particularly flattering as well.
Ivory and Black Princess Print Gwen Blouse ($68)
Whether worn tucked in pants or untucked, this princess-themed blouse maintains its artsy look, thanks in part to the attached neck tie and button-cuffed sleeves.
Teal and Gold Royal Palace Velvet Fringe Kimono ($138)
The print on this elegant kimono-style cover-up features various Disney Princesses’ silhouettes amidst a familiar-looking castle and a starry backdrop.
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Disney Princess “Once Upon a Whimsy” Dolls by Mattel Creations
These new Disney Princess dolls from Mattel Creations also put their most fashionable feet forward. Part of a collection fittingly titled “Once Upon a Whimsy,” Ariel, Belle, and Tiana find themselves dressed in fanciful attire inspired by a musical number from their respective movies. These dolls cost $80 each and are available now from Mattel Creations’ online storefront.
Ariel’s look is inspired by the song “We are the Daughters of Triton,” where the different mermaid princesses emerge from giant clamshells, singing introductions to their undersea audience. To match the number, Ariel is outfitted with an oversized ruffled shrug to mimic the look of a seashell, and her dress finishes in a mermaid tail-like train.
Even without the presence of the grey stuff, you can tell Belle’s outfit is themed to the song “Be Our Guest.” The asymmetrical layers of her gown are reminiscent of dancing dishes, with an actual tea cup and saucer “topping off” the look.
You can practically hear Ray the firefly belt out “Ma Belle Evangeline” when you look at Tiana’s outfit. Her lily pad headpiece features a fleur-de-lis, a common motif in New Orleans architecture and decor. Tiana’s gloves have draping ribbons that bring to mind the moss-covered trees found in the bayou. But the most notable detail is, of course, the layered lily pad at the bottom of her dress.
NEW Disney Princess Dolls by American Girl
We have a trio of Disney Princess American Girl dolls to share today. Disney has contributed to this Mattel-owned brand many times over the years, and you can find all the current offerings, including the toys described below, on the Disney Collection page of the American Girl online store.
Limited Edition Disney Princess Cinderella Doll by American Girl
Created in honor of Cinderella’s 75th anniversary, this special Cinderella doll is limited to 6000 pieces worldwide. Each one costs $310 and comes packaged in a special window box with a certificate of authenticity.
The doll’s price isn’t just because of its limited availability. Cinderella’s dress and accessories are enhanced with over 100 Swarovski crystals, making it an excellent heirloom piece.
Disney Frozen American Girl Core Dolls
Disney collectors may recall that Anna and Elsa originally made their American Girl debut as collector’s dolls like the Cinderella detailed above. Those dolls were limited to 5000 pieces each and have since sold out. Well, the Frozen sisters are back, but this time, as open-edition dolls.
Both Anna and Elsa, as 18-inch core American Girl dolls, come packaged in a labeled box, dressed head-to-toe in a movie-accurate outfit. Each doll costs $145.
The sister princesses can also be dressed in outfits inspired by Frozen 2, thanks to their respective accessory sets (sold separately for $60 each).
American Girl also has their own version of everyone’s favorite self-aware snowman, Olaf. Their Olaf Plush and Summer Accessories set ($45) includes a 3-part Olaf plush attached by magnets, allowing the sidekick to be rearranged, along with 7 accessories: a hat, a pair of sunglasses, a lei, a grass skirt, a cane, a pretend coconut cup, and a picnic blanket.
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More Disney Merchandise News
Bath & Body Works’ latest collection focuses on the archvillains Maleficent and the Evil Queen! Find out more about the fragrances and exclusive products created for these characters here:
Bath & Body Works Gets Wicked with Maleficent & Evil Queen Disney Villains Collection
Halloween Time is finally here! Find out what’s available in the Parks and online from the Disney Store:
Disneyland 2025 Halloween Merchandise: Mickey, Villains & Haunted Mansion Galore
Disney and Pixar are celebrating Toy Story’s 30th anniversary with a return to movie theaters, events at Disney Parks, and merchandise. Check out the fun here:
Andy’s Coming! Toy Story Gears Up to Celebrate 30th Anniversary
Let’s Hear from You
Are you a fan of Disney Princess merchandise? Do you prefer practical items, like apparel, or more “fun stuff,” like toys? And who is your favorite Disney Princess? Let us know in the comments below!
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Originally published August 13, 2025.