Disney’s Animal Kingdom is a theme park devoted to wildlife and the wonders of the natural world. But have you ever wondered why there’s a dragon on the Animal Kingdom logo? Let’s take a trip into the park’s history to learn why. 

Beastly Kingdom
Look at that dragon, front and center!

Beastly Visions

When Imagineers first started conceptualizing Disney’s Animal Kingdom, three lands were planned: one for animals of the earth (real), one for dinosaurs from the past (extinct), and one for mythical creatures (imaginary). 

Enter Beastly Kingdom. Two realms, good and evil. On one side, a majestic white unicorn welcomed all to the land, while the dark and terrifying dragon lived on the other side, within the ruins of a burning castle.

Beastly Kingdom Disney's Animal Kingdom Concept Art

The unicorn’s kingdom would have included a Fantasia-inspired boat ride, an enchanted hedge maze, and a Loch Ness-themed restaurant.

Beastly Kingdom - Disney's Animal Kingdom Fantasia Boat Ride Concept Art
Fantasia Gardens boat ride – think Storybook Canal Boats on a mythical level. Concept Art: Disney
Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom
Hedge-maze concept, taking inspiration from Disneyland Paris’ Alice’s Curious Labrinth. Concept Art: Disney
Beastly Kingdom Unicorn ride
Upon finding your way through the Quest of the Unicorn hedge-maze, you’d meet the kind and majestic creature. Concept Art: Disney

The really exciting part? The Dragon’s realm included a charred castle, complete with a terrifying dragon, treasure troves, and what would have been Disney’s first inverted roller coaster.

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom
Concept Art: Disney
Beastly Kingdom Dragon coaster
In what would have been the park’s main thrill attraction, the Dragon’s Tower would have taken you on a sweeping journey through the castle aboard swinging, suspended bat coaster cars. Concept Art: Disney

What Happened to Beastly Kingdom?

Well… in short, due to financial shifts and management conflicts, the mythical land unfortunately never came to be. Animal Kingdom ended up being way over-budget in order to care for their live animals and hire the proper teams. Then-CEO Michael Eisner was left with a choice: DinoLand USA or Beastly Kingdom? Oddly enough, he chose DinoLand, thinking this would be a perfect accompaniment for Disney’s first non-Pixar computer-animated film, Dinosaur.

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom

Beastly Kingdom was postponed for Animal Kingdom’s “Phase II” before ultimately being completely taken off the drawing table, for good… But not before select pieces had already been built! 

(Legend has it, the Imagineers who headed Disney’s Beastly Kingdom project took their plans to Universal’s Islands of Adventure for their Lost Continent. What was to be Dragon’s Tower at Animal Kingdom ultimately became Dueling Dragons, before Harry Potter moved in. You can’t deny the similarities!)


Beastly Kingdom Remnants

These little bits of Beastly Kingdom can still be found at Animal Kingdom today!

The unicorn parking lot:

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom

Beastly Kingdom unicorn pin
One of the older Hidden Mickey pin series included Animal Kingdom’s parking lot signs. Behold, this gem!

One of the Ticket Window buildings today still features a dragon head:

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom

Beastly Kingdom ticket booth dragon

A pegasus can also be found on each Ticket Window building:

Beastly Kingdom Pegasus

Anywhere the park’s logo can be found, you’ll find the dragon centrally located – such as park benches, lanterns, and modern-day merchandise.

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom    

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom

Lastly, perhaps the coolest remnant of Beastly Kingdom… this dragon head rock formation:

Beastly Kingdom remnants at Disney's Animal Kingdom
You can find this guy on your way into Pandora – just past Tiffins/Nomad Lounge, over the bridge

Beastly Kingdom would have been where Pandora: the World of Avatar lives now. Banshees and dragons are similar, but they’re just not the same. Although, you can’t argue with Pandora’s beauty.

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom


Aside from these remnants of the lost land, Beastly Kingdom will just have to live on in our theme park concept dreams… In the meantime, we can catch a glimpse of another mythical being over at Expedition Everest! 

In the end, I’m glad we can step back in time and visit the dinosaurs. Besides, what would we do without Dr. Seeker?

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom


Give Your Family a Little Happy! 

Beastly Kingdom, Remnants of a Lost World – Walt Disney World’s Beastly Kingdom

SUPPORT SMALL BUSINESS – Our travel partners at Get Away Today are here to help you with your theme park shutdown concerns and rescheduling plans. We’ll get through this difficult time together. And when this challenge has passed, you’ll have earned a nice vacation. Lock in current low rates and give your family something to look forward to by putting a vacation on layaway today (for as little as $175 down) with Get Away Today- HERE


Let’s Hear From You

Were you ever curious about the ever-present dragon imagery in Animal Kingdom’s logo? Which land would you have picked, Dinoland or Beastly Kingdom? Do you think that a mythical-themed land would have been a success? Let us know in the comments below.


Recent Disney’s Animal Kingdom News

New Babies at Disney’s Animal Kingdom!

Sharing is caring!

Chloé Ferreira
Chloé loves ‘90s EPCOT, roller coasters, kitschy dark rides, a good background area music loop, Hot Butterbeer, and all things Halloween. You’ll mostly find her wandering around Orlando’s biggest theme parks snapping pics and sharing tips… or probably talking about The Great Movie Ride.