The Fashion Institute of Design & Merchandising (FIDM) blends Disney magic with elevated fashion in a Disney Store window takeover at Westfield Century City in Los Angeles. With Frozen 2-inspired luxury streetwear and a magical gown created with Elsa in mind.
(Don’t miss our contest to win one of two Frozen II DVD’s signed by Josh Gad or Kristen Bell at the bottom of this article!!!)
Streetwear Becomes Frozen at One Disney Store
Nick Verreos from Project Runway and Co-Chairman of FIDM David Paul took a Journey into the Unknown with a fashionable Disney collaboration. To celebrate the release of Frozen 2, Nick Verreos, David Paul and FIDM Alumni designers Paul Hernandez and Tomy Huang created five luxury streetwear looks incorporating the Spirit Elements from Frozen 2 – Earth, Air, Fire and Water.
Disney unveiled two male and two female garments along with an elaborate Elsa design. The Spirit Elements are all streetwear looks that capture the classical elements of Fire, Water, Air and Earth. These aren’t items for sale, this is an art installation.
The Elsa-inspired gown is complete with an elegant draping of light celadon fabric and glittering, hand-beaded crystals.
“This opportunity gave me complete freedom to explore a different side of design. It was a challenge to work with fabrics I don’t usually use,” explained designer Paul Hernandez. Paul described the creative process of working with Disney and how inspirational it was. Disney encouraged Paul to broaden his thinking and bring animation into the real world. His Fire design was sparked by the intensity and elegance of flame.
Paul’s Earth design was inspired by the Earth Giants from the film and was represented by oversized asymmetrical draping and recycled materials.
Tomy Huang certainly took his creations to the next level. He was moved by the water element and the mane of Elsa’s Nokk to add bold, flowing tassels to his design. He explained that the blue leather fabrics were not easy to work with in his short 2-3 week design process with Disney, but that it gave the desired effect of fluidity combined with the tassles.
Tomy’s wind design was just as adventurous and it embodied both the invisibility of wind and the “physical form” of Gale. His design gives the perfect “pop” of fluorescent orange to catch the eye of shoppers walking by.
Both FIDM Alumni designers hope this Disney collaboration can showcase their work in a creative new way from what they are accustomed to.
Don’t Let It Go . . . This Showcase Ends Soon
You can find these stunning new designs inspired by Frozen 2 in the window display of The Disney Store in Westfield Century City Mall. These special garments will only be on display until March 1. While you’re there, take the time and explore this one-of-a-kind Disney Store!
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Let’s Hear From You
What do you think of this unique Fashion Institute and Disney Store art installation collaboration? It’s rare for the Disney Store to break out of the usual daily routine. I loved seeing creativity in action and hope this sparks more artistic collaborations with Disney in the future. What sort of creative event would you like to see come to a Disney Store near you?
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